Ireland – A Truly Extraordinary Creative Seminar!

Between prestigious stud farms, secret manors, welcoming pubs and haunted castles, participants enjoyed four unforgettable days filled with discovery, emotion and surprise.

An authentic, elegant and delightfully Irish immersion.

 20 participants

How Do You Surprise Managers Who Have Seen It All? That was the challenge our team rose to — crafting a seminar unlike any other, designed for an international marketing company eager to offer its 20 managers an experience that was rare, authentic and unforgettable.

Ireland quickly became the obvious choice — a land of character, mystery and warmth, where every encounter turns into a story worth telling.

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Day 1 – Dublin, Where Traditions Meet Emotion

As they arrived at Dublin Airport, guests were greeted by the stirring sound of a bagpipe.

The tone was set — in Ireland, emotion is everywhere.

They boarded a vintage double-decker bus, microphone in hand, guided by an entertainer mixing humour and anecdotes for a lively city tour.

A stop in a local pub followed, where a whiskey master unveiled the secrets of Ireland’s finest spirits.

Then it was off to their accommodation — a cluster of rose-stone cottages nestled in the green Wicklow countryside.

The evening unfolded with a rustic dinner in a country cottage, enhanced by herbs from the garden and traditional live music — the perfect start to a programme built around connections.

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Day 2 – At the Heart of the Equestrian World

Next stop: County Kildare, where participants met Michael, a gentleman farmer and breeder of some of the world’s most prestigious racehorses.

Under his guidance, they discovered the fascinating backstage of a world-class stud farm, where champions train for international competitions.

Lunch took place in a craft farm, with homemade beers infused with tea and apricot, and laughter shared with a quirky host handing over the keys to his old Jaguar.

The afternoon continued in the great outdoors — fishing rods in hand — before an adrenaline-filled evening at a privately booked racetrack.

Between friendly bids and the thrill of the races, the group embraced the spirit of elegance and excitement.

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Day 3 – The Art of Irish Surprise

The morning brought a touch of wonder: a line-up of vintage Rolls Royce and Bentley cars gleamed in the line up in front of the hotel.

A road trip led the group to Leixlip Castle, where an exclusive Guinness tasting awaited — guided by an expert, in the family’s kitchen for a friendly, relaxed atmosphere.

A gourmet lunch inspired by the famous stout followed, served in the estate’s former carriage house.

In the afternoon, energy and laughter took over: an initiation to Gaelic sports, a meeting with a hurley craftsman, and moments of pure fun on the field.

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Day 4 – Slán go fóill, Ireland in Their Hearts

Departure day came with a touch of nostalgia.

Ireland had subtly cast its spell — through its people, landscapes, traditions, humour and grace.

The guests left inspired, moved, with the feeling they had lived far more than a seminar — they had shared a human, emotional, and sensory adventure.

The highlight of the trip?

A private reception at Malahide Castle — where, among bagpipes and chandeliers, a bespoke “haunted dinner” transported guests into a theatrical, poetic and captivating world.

The night continued through Dublin’s lively streets, with cocktails, music and dancing until dawn.

A Programme by Inspire DMC

This seminar embodies our belief:

A successful event doesn’t just impress — it must move, inspire, and unite.

In Ireland, we didn’t just create a programme.

We created a story — where every moment, from the first bagpipe note to the final toast, became part of an unforgettable memory.